• Fall Winter 2020

    Adeam Times

  • Kemari and Kimonos

    The ADEAM FW20 collection is inspired by Kemari, a traditional Japanese football game that was popular in the Heian Period (794-1185 CE). Played by Japanese aristocrats in their gardens during festivals or celebratory occasions, wearing colorful elaborate kimonos to underscore the joyous mood.


  • Garden Hues

    To capture the movement and volume of the Kemari costumes, Maeda embraces voluminous silhouettes and adds her touch of “kawaii” and femininity with lush ruffles and soft wide belts. Sleek matte Japanese crepe pieces are cut in rich colors that one would witness in the garden festivals, such as Pine Green, Sunrise Red, and Burgundy.