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DESIGNER HANAKO MAEDA

Hanako Maeda is the Founder and Creative Director of ADEAM- a brand with an 'East meets West' aesthetic that fuses inspiration from Maeda's upbringing spent between Tokyo and New York City.

Launching ADEAM in 2012, Maeda debuted her first collection at New York Fashion Week for Fall 2013. The brand's name originated from her family name, Maeda, spelled backward. The brand focuses on craftsmanship, functionality, and convertibility, which became the core tenets. Maeda has always been committed to infusing traditional Japanese techniques with modern silhouettes, resulting in a unique and recognizable style. Subsequent key partnerships for ADEAM included renowned tennis superstar Naomi Osaka and nineties supermodel Carolyn Murphy, focusing on appreciation of Japanese culture and powerful, timeless silhouettes.

In 2021, Maeda unveiled her first gender-neutral collection, ADEAM ICHI, the Japanese word for one. Drawing inspiration from the streets of Tokyo, this boundary-less collection is a testament to Maeda's vision and her ability to create clothing that empowers and inspires.

Today, ADEAM has two freestanding stores in Tokyo, including the flagship in Tokyo Midtown in Roppongi, and stockists worldwide. ADEAM continues to grow and evolve with each new collection, constantly inspiring and empowering individuals with its unique blend of traditional techniques and modern sensibilities.

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East Meets West

Maeda has a deep appreciation for both her Japanese heritage and her upbringing in New York City. ADEAM's "East meets West" aesthetic reflects this unique cultural background and seamlessly blends elements of traditional Japanese techniques and materials with modern Western silhouettes.

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Featured Collections

PRE-FALL 2023

Experience the perfect blend of carefree elegance and athleticism with our latest collection. Drawing inspiration from preppy tennis outfits, each piece is designed to exude a sophisticated yet sporty aesthetic with clean lines and relaxed shapes.

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FALL WINTER WOMENSWEAR 2023

Combines the rebellious spirit of punk with the playful, eclectic style of Y2K. An array of dramatic faux leather silhouettes, sharp suiting, angel hair cardigans, and deconstructed separates live harmoniously in the same wardrobe.

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FALL WINTER 2023 ICHI

The gender-neutral collection, ADEAM ICHI, is inspired by grunge and features oversized silhouettes crafted from durable fabrics, perfectly suited for navigating the challenges of city life.

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SPRING SUMMER 2023

Experience the excitement and energy of Matsuri with our 10-year anniversary collection that captures the essence of this joyous festival. Each piece has been thoughtfully crafted with modern design elements to create a unique and memorable look.

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ADEAM X CAROLYN MURPHY

ADEAM joins iconic supermodel Carolyn Murphy in a collaboration inspired by a mutual love for Japan's natural landscape and culture—a sustainable collection inspired by everyday staples in Carolyn's wardrobe. Crafted with the utmost care and attention to detail, using ethically sourced organic cotton, eco jersey, and cotton linen-- every textile and yarn is chosen for its durability, comfort, and eco-friendly qualities.

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ADEAM x NAOMI OSAKA

A collection that began with Maeda's and Osaka's shared Japanese heritage and an affinity for a powerful feminine aesthetic. A celebration of femininity, culture, and individuality. Its playful design elements and sophisticated tailoring make it the perfect choice for anyone looking to make a statement.

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